5 Scandinavian Fashion Brands to Follow
Rooted in clean cuts and high-quality fabrics, Nordic style proves that simplicity doesn’t have to be dull at all. It’s the kind of minimalistic aesthetic that makes a strong statement without shouting. Ready to bring a little Nordic charm into your closet? Let me introduce with pleasure my favorites from Scandinavia.
1. Acne Studios
Credit: Acne Studios
Maybe you’ve heard of Acne Jeans before and that’s actually how it all began. Founded in 1996 by Jonny Johansson in Stockholm, Acne Studios started with a small collection of denim and quickly grew into one of Scandinavia's most influential fashion brands. The Swedish brand is famous for blending sharp tailoring with playful details - such as the signature face emoji patched beanies and oversized knit scarves full of colors.
Why Acne Studios?
Acne Studios is the artist and the art is called statement minimalism. Every piece feels signature and special.
2. Ganni
Credit: Ganni
Launched in 2000 by Ditte Reffstrup in Copenhagen, Ganni is the Scandi-cool brand you absolutely need to check out. Bringing bold colors and fun prints into feminine looks, Ganni is challenging the norms of traditional Scandinavian minimalist. It is playful and sophisticated at the same time. Leopard prints, cherry embroideries, collaboration with Barbour - Ganni is turning heads.
Why Ganni?
Ganni has a strong personality and that also includes sustainability.
3. Filippa K
Credit: Filippa K
If your dream wardrobe includes perfectly tailored blazers, dreamy knits, and trousers that somehow fit like they were made just for you, Filippa K is calling you. Another Stockholm-based brand, Filippa K is all about slow fashion and timeless pieces. It is the brand of ultimate minimalism dressed in quality fabrics.
Why Filippa K?
Filippa K makes simplicity feel luxurious. That’s what I consider great value for money.
4. Holzweiler
Credit: Holzweiler
In 2012, Andreas and Susanne Holzweiler from Oslo started their journey creating cool scarves. Then, they decided to expand into full ready-to-wear collections. Holzweiler is known today to be a brand creating Scandinavian comfort pieces with a sophisticated edge. Holzweiler’s designs are understated yet undeniably stylish.
Why Holzweiler?
Holzweiler nails the laid-back sophistication in fashion.
5. Toteme
Credit: Toteme
Founded in 2014 by Elin Kling and Karl Lindman in Stockholm, Toteme quickly earned fame as the go-to brand for refined, minimalist essentials. Known for perfectly tailored coats, sleek silhouettes, and high-quality fabrics, Toteme is the epitome of Scandinavian luxury done right and gone international.
Why Toteme?
Toteme is the definition of quiet luxury - simple, elegant, high-quality.
And, that’s about it for now! I still have some more favorites to share. Stay tuned for a follow-up article and in the meantime happy channelling into your inner minimalist with these Scandinavian brands. Cheers for reading!
